Work i'm proud of.
Examples of previous campaigns that I’ve worked on.
Uni versal Works
Brand Communication and Content Coordinator
Sep 2018 - Dec 2023
With five years of expertise in brand marketing, I was promoted from a social media and email marketing role in April 2020. Recognised for my ability to create campaigns that tell a story and resonate with UW's community, my experience spans across content creation, campaign and social media management, styling, PR, and event coordination.
Top Campaign Achievements.
Championing Community.
Building and nurturing community + its people.
Good People, Good Places.
We identified a wealth of compelling stories and connections within the UW's community and among its wholesale partners. The challenge was to amplify these narratives and create meaningful engagement with new and existing audiences.
🤝🏽 10.3K+ FOLLOWER GROWTH
🤳 25% INCREASED ENGAGEMENT
🚀 DOUBLED JOURNAL VIEWS
👨🏻💻 54% AVG NEWSLETTER OPEN RATE
.jpg)
UGC: UW People.
This UGC project started organically with a few customer emails showing off their U niversal Works suits at weddings. Spotting the trend, we featured them in our newsletters and on Instagram, inspiring more people to share their photos in UW suits on their big day.
🤳 DOUBLED ENGAGEMENT
📢 800K+ ORGANIC REACH
👥 186% INCREASED TRAFFIC
👔 SUITING BECAME TOP CATEGORY
Storytelling.
Building stronger relationships through storytelling campaigns.
Universal Threads.
We aimed to engage and educate our audience about Uni versal Works products via short-form videos on Instagram Reels, YouTube, and our website. Each series featured product categories discussed in light-hearted conversations between the brand founder and a design journalist.
👀 2 MIL IG REEL VIEWS
👥 2k+ FOLLOWER GROWTH
📈 24.7% INCREASED CTR
👍 16.5k LIKES
All in good spirit.
Connecting people through humour.
April Fools.
The April Fool's campaign embodied U niversal Works' creative and playful brand persona, engaging the community with humour while showcasing their products.
🤳 TRIPLED WEBSITE TRAFFIC
🗣️ 423 COMMENTS
🙌 8.3K+ LIKES
📢 23.4% INCREASED REACH
Collaboration brings together diverse talents, perspectives, and ideas, creating a synergy that drives innovation and success. Here are a few of the diverse brands I have been privileged to work with during my time at Un iversal Works.
.jpeg)
.png)
.png)
Bel ow Bricks.
Freelance Event Marketer
Nov 2022 - Dec 2023
My client, known for its distinctive European fusion bistro, sought to expand by introducing a new event space in the basement of its Nottingham restaurant. They turned to me to bring this vision to life.
Events.
Bringing people together.
With £20,000 successfully fundraised for renovation work, the key then was developing distinctive branding and tone of voice, and creating a consistent marketing strategy that would keep the new event space at the forefront of people's minds. Targeting an audience aged 25-40, we adopted a creative, low-fi, and relatable approach within a lean budget.
Top Achievements.
We successfully curated a vibrant and well-attended events calendar, offering wine tastings, exhibitions, bands, electronic music events, private parties, and corporate gatherings. Solidifying the event space as a go-to destination in Nottingham. By driving traffic from social media to the website ticket page, we increased average monthly web traffic by 233%.
